We believe all marketers have a responsibility to communicate with kids with the utmost integrity. That’s why we put kids’ developmental needs at the forefront of our thinking, and make sure your marketing efforts are appropriate and rewarding for every step of childhood.
We can help you broaden your brand’s appeal among kids by helping you learn which kids benefit most from your products and why. We can help you dial up the fun of your offering, increase kid understanding of your products, or help you even up the gender divide, all while forging deeper connections with the Mums and Dads who ultimately make many kid purchase decisions.
We can also help you leverage the astounding amount of influence kids have over their parents when it comes to family purchase decisions ranging from white goods to insurance and banking, and even cars.
Tweens represent a fascinating ‘in between’ stage of development and should receive special treatment from marketers. We can help you understand the nuances of this tricky stage and work with you to make sure your ‘kid’ business extends up to tweens, or your ‘teen’ business appeals to aspirational tweens.
With our help, you can gently tweak your communications and see a big difference in your bottom line, thanks to this intensely loyal and passionate consumer group.
With tweens, when you win one, you win them all.
Teens are probably the most misunderstood age group of consumers, yet in Australia, they drive significant spend for many brands, and remain the arbiters of cool. Playground knows how teens think, and can help take the mystery out of teen communications.
We work directly with teens to help you tap into their motivations and needs, decipher their secret language, and stay in the loop with their top technology, music and entertainment influences.
We can help you decode the mystery of teen humour, unravel the science of teen ‘cool’ and find ways to engage teenagers in the conversations you want to have with them about your products.
Everybody wants to connect with the young adult audience.
They are the leaders of every generation, influencing mainstream culture and driving trends in fashion, music, film, technology and more – influences that will define their era for generations to come.
We have unique access to Sydney’s elite young adults through a unique partnership with a local powerhouse… for more information, give us a call on 8007 6476.
We believe parents have a right to expect transparency and clarity from marketing communications designed to appeal to kids. We also believe that all kids have a right to a childhood filled with fun. That means a high level of entertainment, and yes – the occasional treat or reward.
In the current Australian landscape, marketing professionals are struggling to find the right balance between kid-friendly and parent-friendly messaging.
Playground includes the Mum and Dad perspective in everything we do to ensure parents are heard. We aim to communicate with children in ways that build their self esteem, encourage healthy choices, and include time for treats and fun as well. Any parent will tell you, it’s all about moderation. Any marketer will tell you it’s about engagement. Let’s work together to strike the best balance for our kids.
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