kid (kd) n. Informal a. A child. b. A young person.
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- 02 8007 6476
- Suite 6, 50 Reservoir Street
Surry Hills, NSW
Australia 2010
We believe all marketers have a responsibility to communicate with kids with the utmost integrity. That’s why we put kids’ developmental needs at the forefront of our thinking, and make sure your marketing efforts are appropriate and rewarding for every step of childhood.
We can help you broaden your brand’s appeal among kids by helping you learn which kids benefit most from your products and why. We can help you dial up the fun of your offering, increase kid understanding of your products, or help you even up the gender divide, all while forging deeper connections with the Mums and Dads who ultimately make many kid purchase decisions.
We can also help you leverage the astounding amount of influence kids have over their parents when it comes to family purchase decisions ranging from white goods to insurance and banking, and even cars.
Tweens represent a fascinating ‘in between’ stage of development and should receive special treatment from marketers. We can help you understand the nuances of this tricky stage and work with you to make sure your ‘kid’ business extends up to tweens, or your ‘teen’ business appeals to aspirational tweens.
With our help, you can gently tweak your communications and see a big difference in your bottom line, thanks to this intensely loyal and passionate consumer group.
With tweens, when you win one, you win them all.
Teens are probably the most misunderstood age group of consumers, yet in Australia, they drive significant spend for many brands, and remain the arbiters of cool. Playground knows how teens think, and can help take the mystery out of teen communications.
We work directly with teens to help you tap into their motivations and needs, decipher their secret language, and stay in the loop with their top technology, music and entertainment influences.
We can help you decode the mystery of teen humour, unravel the science of teen ‘cool’ and find ways to engage teenagers in the conversations you want to have with them about your products.
Everybody wants to connect with the young adult audience.
They are the leaders of every generation, influencing mainstream culture and driving trends in fashion, music, film, technology and more – influences that will define their era for generations to come.
We have unique access to Sydney’s elite young adults through a unique partnership with a local powerhouse… for more information, give us a call on 8007 6476.
We believe parents have a right to expect transparency and clarity from marketing communications designed to appeal to kids. We also believe that all kids have a right to a childhood filled with fun. That means a high level of entertainment, and yes – the occasional treat or reward.
In the current Australian landscape, marketing professionals are struggling to find the right balance between kid-friendly and parent-friendly messaging.
Playground includes the Mum and Dad perspective in everything we do to ensure parents are heard. We aim to communicate with children in ways that build their self esteem, encourage healthy choices, and include time for treats and fun as well. Any parent will tell you, it’s all about moderation. Any marketer will tell you it’s about engagement. Let’s work together to strike the best balance for our kids.
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Disclaimer
The information contained in this website (“Information”) has been prepared for general information only. It is made available in good faith by Playground Communications and has been derived from sources believed to be reliable and accurate. Playground Communications does not give any warranty as to the accuracy, reliability, or completeness of the Information and accepts no responsibility for updating or correcting any part of the Information. Playground Communications and its directors, officers, employees and consultants do not accept any liability (whether arising in contract, or tort, or negligence or otherwise) for any error, omission or misrepresentation in relation to the Information or for any loss, damage, cost or expense (whether direct, indirect, consequential or otherwise) incurred by any person whatsoever arising out of or referable to the Information on this website or accessed through this website.
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Copyright in all information and other materials on this website (including information and its arrangement) is owned by Playground Communications. All rights are reserved. Except as permitted under applicable laws, no part of this website may be reproduced, adapted, distributed, displayed, transmitted or otherwise exploited for any commercial purpose without the express written consent of Playground Communications. You may imprint, copy, download or temporarily store extracts from this website for your personal information or when you use Playground Communications products and services. You must not alter anything. In particular you may not use a part of this website on any other website, or link any other website to this website, without the express written consent of Playground Communications. Nothing contained on this website should be construed as granting any licence or right of use of any trademark displayed on the website without the express written consent of Playground Communications.
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If you have any questions, please contact us at info@playgroundcommunications.com