Meet The New Kids on the Block.
Playground is what happens when two experienced marketing pros decide to follow their hearts. We focus all our creative efforts on the audience that matters most to us – kids.
Giorgia Castello and Alex McCarthy have accumulated a (scary) combined 30+ years experience in marketing - Giorgia as an account handler and strategic planner, Alex as a creative concept developer, designer and more recently, Mum of two.
Our goal is to help clients build enduring respectful relationships with kids and their parents, so they can grow their kid brands with integrity, and leverage the power of kid influence.